Marketing News 📰

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Top 5 Updates of the Week 🪻

• Meta's twitter Clone to launch in June and its already making a huge spark. (SMT)
• New Pew Research reveals that many Twitter users might not return to app this year. (zdnet)
• Meta’s Paid Subscription feature launches in UK, and set to launch In EU soon. (Blog)
• Youtube revealed they generated $40B revenue last year. (news)
• Einstein GPT from Salesforce unifying vision for high profile acquisitions. (CIO)
• TikTok is facing first US Ban in State of Montana, and it is bad. (JS)

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Google 🔍

• Google Ads requirements: New Update for EEA & UK. (SEJ)
• Google Bard now shows citations like Bing Chat. (Blog)
• New Google AI tools will help advertisers generate media assets. (SEl)
• Google shares new insights regarding SEO for News websites. (Video)
• Google search page is testing new product features & breakdowns. (SEL)
• Google Analytics 4 audience builder gets a refresh. (wo)
• 3 new Performance Max reporting and data limitations. (SRL)

Tiktok 🎼

• Ex-Bytedance executive says Chinese Party maintained access to US data & Tiktok also inflated engagement numbers with bots during the start. (axios)
• Tiktok creators in montana are suing State for banning the app. (TikTok)
• Tiktok launched a new Creator Fund for AR Effect creators on the app. (More)
• Tiktok has a new Font called “Tiktok Sans”, Have you noticed it?(TW)
• TikTok is testing a “location” prompt to encourage people to add locations to their posts. (SMT)

Instagram 🌸

• Instagram launches Collaborators feature for IG broadcasts. (Zuck)
• Third party Apps like Buffer now have access to schedule & publish Instagram stories with new API. (FB)
• Instagram users will soon have the feature to listen audio messages out of the app. (alex)
• Instagram comments can now be overrun by GIFs. (theverge)
• More reels editing tools are coming to Instagram, announced at Meta India event. (FB)
• Instagram product guides are going away in June 2023. (Source)

Meta 👨🏻‍🎨

• Meta’s next round of layoffs to begin next week. (TV)
• Meta can face $1 billion dollar Fine from EU over user Data transfers to US. (reuters)
• Insights: Meta shares mew Marketing & creator guides to grow on Fb & IG. (FB)
• Meta shares their new progress on AI development. (Meta)
• Meta adds Lead generation tools to Facebook. (SMT)
• Meta starts refunding advertisers for overspending glitch. (Blog)
• Meta shares its latest VR development, Including Mark showcasing Partnership with BMV for VR. (source)
• WhatsApp Chat lock is here to make your conversations more private. (FB)

Twitter 🐣

• Twitter now allows blue subscribers to upload two hour long videos. (TW)
• Top Ad group says Twitter no longer at risk after the New CEO hiring. (FT)
• Twitter will try to rehire some of the employees Elon fired. (blog)
• Twitter acquires new Job matching startup Laskie, Elon wants to expand twitter’s App offerings. (SMT)
• Twitter reduced signup flow for creators for monetisation. (twitter)
• Twitter accuses microsoft of violating its data use policy. (TV)
• Twitter Adds new Playback speed control features for Video. (SMT)

UpFronts 2023 👨‍🎤

• Youtube revealed new Ad offerings and had Doja Cat to hype the Brandcast event. A Recap of all is (here)
• Warner Bros. promote their new Max advertising offers to marketers at Upront. (Brew)
• Netflix added 5 million users to their new Ad-tier in only 200 days. (axios)
• Besides the recent event, Data shows US Upfront Ad Spend is decreasing. (Insider)
• Fox is trying to pitch unscripted Advertising because of WGA strike. (Brew)

YouTube
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• Youtube to offer 30-seconds unskippable Ads for Connected TV. (SL)
• Youtube’s product manager answers new questions about Youtube music. (INV)
• Youtube added new updates to Remixes, Shorts scrubber & Super Thanks. (Vid)
• Youtube have a new restructured Revenue page & better product tagging options. (Insider)
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LinkedIn 👨‍💼

• LinkedIn publishes new report on how Automotive marketers are using linkedIn Ads. (LN)
• LinkedIn shares new insights into How Institutional Investors use the platform for marketing purposes. (LI)
• LinkedIn Introduced Content Ideas Prompts in Creator Mode. (SMT)

Snapchat 😶‍🌫️

• Snapchat's Head of Fashion partnerships spoke on how creators & Snap fuel brand authenticity. (ADweek)
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Reddit 🥳

• Reddit shared new insights about growing travel conversations & Trends on the platforms. (redditinc)
• Reddit is focusing on its e-commerce offerings, we might see new features soon. (MC)

Advertising 🎛️

• Tesla to start advertising after years of Elon ignoring traditional advertising methods. (MA)
• 30% of Instacart’s revenue is from Advertising. (SEL)
• Ikea’s new we are second best Ad is making marketers talk. (AW)
• LL Bean is stopping social media operations to promote mental health awareness month. (MD)

Microsoft & AI 🤖

• OpenAI launches ChatGPT iOS for plus subscribers. (SEL)
• A recap of Open AI’s CEO hearing with lawmakers about AI future & impact. (Read)
• Bing chat rolls out four new updates. (SEL)
• Microsoft now rolling out new Bing chat features with chat history, mobile features and more. (MS)

Pinterest 📌

• The platform published their new Transparency report for second half of 2022. (Read)

Marketing 📣

• McDonalds creates Product placement hunt in movies. (adweek)
• Twitch launches new Alerts feature to personalise streams. (eurogamer)
• Discord partners with colin and samir to launch a community, trying to attract more creators. (tubefilter)
• Beyonce announces new haircare line. (TC)
• Kustomer parts ways with Meta. Last year, Meta acquired the platform for $1B. (TV)

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Content Opportunities 🛠️

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• 22 May: Victoria Day / World Goth Day / World Paloma Day / Sherlock Holmes Day / Share your Unique selling point or personality trait.
• 23 May : World Turtle Day / National Lucky Penny Day / HBO max becomes “MAX” / Share your take on streaming services vs Writers.
• 24 May : World Product Day / Brother’s Day / International Tiara Day / National Scavenger Hunt Day / Plan an Online Hunt for your followers.
• 25 May : Towel Day / National Wine Day / Geek Pride Day / Africa day / The Kardashians Season 3 / 100 Years of Warner Bros.
• 26 May : World Dracula Day / 🇦🇺National Sorry Day / World Lindy Hop Day / Post about your daily breakfast ritual.
• 27 May : World Electronic Music Awards / National Sunscreen Day / Share your favourite Electronic Music Single or Album.
• 28 May: World Hunger Day / National Hamburger Day / Indianapolis 500 / National Brisket Day / Raise awareness about world hunger day!

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SaaS of the Week: Analytics Edition

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• ​Fathom - Privacy friendly GA4 Alternative, the best.
• ​Prisch - A German-based Privacy Analytics Platform.
• ​Triple Whale - GA4 Alternative for E-commerce & DTC businesses.
• ​Plausible - It is privacy friendly + suitable for freelancers & bloggers.
• ​Hotjar- One of my favourite to understand analytics & user behaviour.

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Marketing Resources of the Week

1. ​Marketing : What is the most undervalued skill among marketers?
2. ​SEO: Wix SEO discuss how the new Google changes might impact SEM.
3. ​CMO : How to use ChatGPT as a CMO?
4. ​AI: How Meta might improve their Ad Offerings by 3-5x with AI.
5. ​Work: How World’s best companies build better focus.
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See you next week,

Jaskaran