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Happy Mothers Day - Daniel, Fameswap 🤗
Content needs to be creative, not original
Originality comes from taking risks and doing things most are afraid to talk about!
Creativity is sparked from the originality of someone who took the risk to create or talk about X.
In practice, I recently saw IKEA’s new marketing campaign with great storytelling.
Now every marketer is talking about it. And they are breaking down how this type of silent storytelling is used to connect with the audience.
The one who Pointed the campaign out is less beneficial from all the trends. Then, one or many break it down showcasing their creative skills.
Original content or Originality is hard to scale. Creativity isn’t. When we compare both of them.
Another clear example is my post “Social is dead; only media left”. The statement I made in the post sparked the creativity of other publications to write about it and talk to these social media brands.
But the reader never reached the origins of that statement. Because originality creates little sparks many times went unnoticed.
The Aim to scale your content on the internet is to create more creative content and find origins that help you build those creative posts & campaigns.
Another practical Idea comes from Google’s John Mueller. His statement was a little harsh and unethical to say because his words affect Google’s image.
He said, “High-quality content does not mean, it will do well on the web.”
Now you have to be creative in a way to adapt to the web, social media & People. Honestly, a very hard thing to do.
But again we are not seeking originality. We are seeking creativity. After you get the idea of talking about an original idea in a creative way.
Like Copywriters did to talk about IKEA’s new campaign.
Seek the creativity to find the ideas, concepts, and frameworks on the web you like and also are adapted to perform well on these search engines & other platforms.
Don’t fall for the originality, the Probability of that content scaling is low. But when that does, it is always good.
I like to do that because I love taking risks to do better marketing for my clients. But when you want to play safe, seek creativity to create content that is personalized for an Ideal audience creatively.
Only accessible to you and nobody else. Made for the people that need your business.
- Jaskaran Saini
I run a newsletter that helps you keep up with everything marketing.
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