Marketing Updates 🔥

Top 5 Updates of the Week

• Twitter to launch new blue, gold and grey verification stickers from Friday. (TG)
• LinkedIn’s new feature allows you to schedule posts for later. (Check)
• Instagram launched new Teen Protection Features and Chat Alerts. (Look)
• Google shares new guide to Google Search Ranking Systems. (Read)
• Balenciaga faces huge backlash from Internet after the new Ad Campaign. (Read)

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Google 🔍

• Google is testing new Rewarded Ad Gate beta program for Publishers. (Read)
• Google Search adds new Spam policy: Policy circumvention. ( Blog)
• Google Bot can now crawl from Outside the US. (SEL)
• Google Business Profiles now offering Suggested Services Areas. (Seroundtable)

Tiktok 🎶

• Tiktok hiring more people besides huge Tech layoffs. (Check)
• TikTok users will be able to request Verification in App. (DIW)

Black Friday 💰

• This Year’s Black Friday sales Top $9 Billion in new record. (CNBC)
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Instagram 🧞‍♂️

• Instagram’s Communities feature is coming together, here’s a preview of the feature. (Leak)
• Cristiano Ronaldo becomes first user to hit 500M IG followers. (Read)

Meta 🐳

• Meta denies rumours of Mark Zuckerberg retiring next year. (Greek)
• WhatsApp’s new data breach sees nearly 500 million user records up for sale. (radar)
• Meta faces lawsuit to stop “surveillance Advertising”. (TR)
• Meta launches new AI platform “Cicero” that beats humans at common negotiation and diplomacy. (RPS)

Twitter 🐧

• Elon musk hires Prolific Hacker to Fix Twitter’s Search Feature. (SEJ)
• Elon musk’s twitter 2.0 plans to add Voice & Calls and encrypted chats, Elon to partner with Signal app. (Insider)
• Twitter loses 50 of Top 100 Advertisers since Elon Musk’s Takeover. (NPR)

YouTube 🎥

• Youtube starts testing a quiz feature for Community Posts. (TC)

Pinterest 📌

• Pinterest adds language support for Afrikaans, Bulgarian, Croatian. (Adweek)

Snapchat 😶‍🌫️

• Disney & Snapchat partners for AR filters ahead of latest release “Avatar”. (MD)

Reddit 🧠
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• Reddit Welcomes two Global VPs. (Read)

Marketing 📣

• Shopify is testing new Universal Search Feature. (Read)
• Germany forces a Microsoft 365 Ban due to Privacy concerns. Also, France banned the platform too in schools. (BOP)
• Tumblr to add ActivityPub, the social protocol Used by other platforms like mastodon. (TC)
• Bob Iger returns as Disney CEO, to help Disney build its DTC business back. (Adweek)
• Twitch makes changes to platform to address Child Predation on Platform. (BNN)
• Twitch relaunches it’s Live Shopping Event “Pog Picks” for Holiday Season. (MD)

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Content Opportunities 🗞️

• 28 November: Cyber Monday / National French Toast Day / Share Your Cyber monday deal.
• 29 November: National Chocolate Day / Chadwick Boseman Day / Share your Black Friday Insights on LinkedIn.
• 30 November: Package Protection Day / St. Andrew’s Day / Post your new product testimonials.
• 1 December : World AIDS Day / Share your health related advice as a business owner.
• 2 December : National Bartender Day / Play Basketball day / share your Thursday throwback.
• 3 December : Candle Day / International Disability Day / Post your product with Candles to fit the day aesthetic.
• 4 December : International Cheetah Day / World Wildlife Conservation Day / Do a good deed toward wildlife amd share it with your community.

SaaS Finds of the Week👩‍💻

• ​KeySearch - A SEO Marketing Tool focused on Keyword research.
• ​Mention - Get Alerts when your brand is mentioned across the Internet.
• ​Biteable - Create Bite-Sized And Animated Videos for your Socials.
• ​Reply - A Sales Automation and Outreach tool.
• ​Stealth Seminar- To Have & Create Webinars and Private Training seasion.

Marketing Resources of the Week 📊

1. ​Meta: The platform launched Q3 Adversarial Threat Report for Marketers.
2. ​Advertising: New Report Shows Ad Spend falling after October, Media Predictions.
3. ​Snapchat: The platform shares new insights on AR and it’s growth in Future.
4. ​Social Media Ads: This Report Highlights 4 Shifts in Social Media & Brand Ads.
5. ​Gamification: How Hersheys Gamified Marketing Campaign increased it’s Brand impact.
6. ​Adobe: A look into Adobe analytics to check how Businesses performed this Black Friday.

My Marketing Insights of the Week 🔖

I’m Jaskaran, Author of this newsletter and even though this week Social media platforms didn’t launched so many changes.
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But this was quite a busy week for marketing due to pressure of running BFCM campaigns. One challenge is passed, Wishing you the best for Cyber Monday too.

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1. Balenciaga’s Mistake is a lesson for Marketers

I’m not here to explain that they were wrong or right but this Balenciaga campaign is a message for marketers to understand that it’s important to figute out your brand messaging.
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Most Brands nowadays think of acquiring new type of messaging to attract more attention towards their brand.
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We see most brands showing Fake support during Pride Month or Black History Month to get that attention but in long term brands fail to deliver a great messaging to their consumers.
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It’s time to figure out your brand messaging before you spend a fortune on getting clicks to your campaign.
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The Common Mistake Businesses make on Tiktok!
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Most SMBs don’t treat Tiktok Profiles like Content Funnels. They have their Viral and Best Performing Videos pinned at top and that’s a huge mistake.
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Viral content is the one that fulfills a 100 different type of personas but in a funnel you should target one to warm that potential lead and convert it into a customer.
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Your Top 3 Pinned Posts should focus on explaining Why, How & What to your profile visitors.
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Explaining them why they should buy product and why others are buying it.
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Guiding them about how to fit that product into their lifestyle.
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Showing them what to do to grab the product faster and to get more benefits.
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Don’t treat your Tiktok profile like a content Hub. Tiktok is a content hub, your profile serves the purpose to make them follow and click through to reach your website.
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Share the newsletter this holiday season!
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Christmas is coming, My Goal is to reach 10,000 subscribers by end of the year. You can make it true, this season share the newsletter with your marketing teams & friends.