Updates of the Week 🚀

Google 🔍

• Google Search Console Reports now Show Invalid or Valid Classification. (Seroundtable)
• Google Search is testing Explore Section. (Seroundtable)
• Google, Meta and Twitter Vows to Fight Fake News in EU with new Anti-disinformation Code. (SEJ)
• Google’s Testing new Featured Snippet Layouts. (SEL)
• Google to Shut down old Search Console message Panel. (SEJ)
• New Shopping Links For Google Adsense. (SEJ)
• Google News Tests FAQs Based on Trending Searches. (Seroundtable)
• Google Expands Scrollable right panel. (Seroundtable)

Partnered with Wynter

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Tiktok 🎶

• Tiktok will show who viewed their posts. ( SEJ)
• Tiktok moves all US traffic to Oracle Servers, but it’s said to be accessed in China. Raising Questions about Privacy! (TC)
• Trends: You can zoom into Tiktok Videos. This feature is all over Tiktok, Only few users have it. Another Leak is Tiktok Saves are public on some videos now!

Instagram 👀

• Instagram is testing A Full-Screen Experience Test like TikTok. (TV)
• Instagram stories glitch is occurring right now and if you are facing it. Just Update the App! (Mashable)
• Instagram launches new Tools to prevent Teens from Harmful Content. (DP)
• Trends: Instagram tests new story reaction sticker and many users now have the old feed design back on Instagram.

Twitter 🔮

• Twitter removes no-follow attribute from links in Tweets.( SEL)
• Twitter now allows Local businesses to display location and contact info on Their Profile. (TC)
• Mods and Admins can pin their tweets in Twitter Communities. (Tweet)

Meta 🧭

• Meta is launching an Avatar store like Snapchat. (TV)
• Meta adds more Reels Creation Options in Instagram and Facebook. ( SMT )
• WhatsApp now let’s you hide their Profile Photo, Last seen and much more. ( GSM)
• Facebook tends to turn its main feed into discovery engine for Video Content. (DIT)

YouTube & Snapchat 📹

• Now You can add Corrections to Your YouTube Videos! ( SEJ)
• YouTube Shorts are now viewed by more than 1.5 billion YouTube Users. (TV)
• Google offers to show Ad rivals on Youtube. (SEL)
• Snapchat Tests a New Paid Subscription for exclusive access to new features. (TC)
• Snapchat testing replies in Spotlight. (Axios)

LinkedIn & Pinterest 🎃

• Pinterest launched Idea Ads and Paid Participation Tool. (Adweek)
• Pinterest lands largest Content Deal ever with Tastemade. (Axios)
• Linked “Funny” Reaction is officially live. ( SMT )

Marketing 🤑

• Firefox rolls out Total Cookies Protection by default.This may impact Advertisers worldwide! ( distilled )
• Twitch Opens up its Ad Incentive Program to more creators. (Adweek)
• Microsoft Bing is building a new retail marketplace. (SEL)
• Salesforce announced “Sales Force Unlimited”. (Check)
• Roku and Walmart participate to bring shoppable ads to streaming. (TC)

Reddit 👾

• Reddit acquires Spell to improve contextual Matching Results means better search results for you. (TSD)
• Reddit Talk Live Bar rolled out for Web. (Adweek)

Other 👤

• Adobe Photoshop will be free to use on web. (AP)
• Microsoft is working on games for Microsoft Teams. (TV)

Content Opportunities 🗓

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• 20 June : World Productivity Day / World Refugee Day / Post Your Favourite Productivity Hack
• 21 June : World Music Day/ International yoga Day / Analysis your content creation process
• 22 June : World Rainforest Day/ Positive Media Day / Post A Throwback
• 23 June : International Women in Engineering Day / Public Service Day / Conduct a 5-day challenge
• 24 June: International Fairy Day / National Take your Dog to work day / Share Your Business Mistakes
• 25 June : Global Beatles Day / Vid Con US 2022 / Share your Best Offer or service
• 26 June: World Refrigeration Day/ BET Awards 2022 / Repurpose your Best Post of last year

SaaS Finds of the Week

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• ​Archive- Find UGC content for Your Facebook & Instagram Ads.
• ​Radaar - Manage all your social media accounts in one place.
• ​Social Intents - Live Chat with your website visitors, from Slack, Teams, etc.
• ​Pirsch Analytics- Simple, Privacy Friendly Web Analytics.
• ​Helios - Text Message Marketing for SMBs.

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Free Resources

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Marketing Resources of the week 🚀

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1. SEO: Search Engine Journal launches a new free e-book on Retargeting!
2. Advertising: LinkedIn Publishes Global State of Sales Report 2022.
3. Tiktok: The platform shares how promotions on platform turn viewers into customers.
4. E-commerce: Snapchat’s AR Shopping Report will show how AR is the future of shopping.
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Breakdown: Social Media Do’s & Don’t’s You need to Know!

1. Don’t Include links in your Tweets & LinkedIn Posts. On both platforms, your reach will be majorly effected as both platforms are well-educated about their audience and know once a Twitter or LinkedIn user leaves the platform. The chances of spending more time on LinkedIn will fall and that’s why you will find difficult post with links go viral. Try to plug your link in comments after 1-2 hours of publishing.

Ahrefs does this really well on twitter, just have a look at this tweet from Ahrefs.

1. Consistency on Instagram is hard to keep but you can still lose the engagement you are getting right now. I started a community on Reddit about Instagram and surveyed few of the members. You can check the community here but it’s filled with Instagram support requests. What I learned from some successful creators as they said that stories are the crucial part of the Instagram game in 2022. Throughout the year the engagement will drop but stories engagement depends on your content shared on everyday. That’s why even reposting your best posts as stories can work with format change to stories layout.
2. UGC content is the key to successful Ads on Instagram and Tiktok but as brands and agencies you should educate creators with your Copy or Marketing knowledge like most creators tend to use same industry CTAs and hooks don’t do that. Your Content will sound like other brands and the viewer Will relate to brands they have already seen and will see you as those all and that may never turn your viewer into customers. That’s why focus on Building your Kit to educate creators and individuals creating content for you.

Thought of the week:

I read a post about Bill gates saying crypto and NFTs are 100% based on “Greater Fool Theory”.

PS Greater Fool Theory suggests that buying an overpriced asset can still turn a profit because someone will be willing to pay even more for it later on.

This theory applies to UGC content a lot because by showing people how it solves problem for someone, you make people think if it’s solving problem for X (A relatable Creator) than it might solve problem for me.

Which eventually makes people buy!

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